After I moved to Nashville, TN in May 2025 I began working out with the East Nashville Triathlon Club. As I got more comfortable with the club and it's members, I noticed that there was some work to be done on their social media pages. I took this opportunity to offer my assistance and from there have been working on graphics, videos, logos and apparel (coming soon) for the club.
Logo Design and Campaign Branding
Tour DeFranash is a cycling and running challenge created and managed by the East Nashville triathlon Club. This is the second year that the club is hosting this challenge and they wanted to spice it up a bit and make it feel like more of an event. They asked me if creating the logo and branding would be something I was interested in and I said "absolutely"! Inspired by the largest cycling event in the world, Tour de France, this logo incorporates similar elements as the Tour de France logo. Most notably, the letters of the word 'tour' and the Tennessee state symbol forming a rider on a bike. More obvious elements are the state symbol itself and the outline of the state in the background.
Short Form Video
As we all know, short form video is king nowadays. I have helped them create a few videos, see above. For the most part, the club president creates the rest of them though. One element that I was adamant on adding to our videos is the end card animation showing our logo. My reasoning for this is so that people can always know where to go if they have any questions. A lot of the time people are scrolling and not really thinking about what it is that they are watching. Adding a visual cue, like the logo animation at the end, will hopefully help trigger the audiences memory for them to later seek out information, even if the original video is long gone from their feed. Additionally, It brings visual cohesion and brand recognition that ties back to other posts and media.
Instagram Feed Graphics
The main issue that I noticed with their social media presence was that their feed was all over the place. With their main goal to be sharing information for upcoming events and showing off club get togethers and achievements, I decided to go with a bold, clear, and simple design style mixed with photos of members. This style incorporates the clubs colors and keeps imagery simple so that people seeing the post can tell what it is about quickly. As you may know, Triathlon is a multi-sport activity, therefore you have to account for all of the different training opportunities. With the simple background imagery and the bold lettering, it makes it simple for everyone to know wha the post is about.
Instagram Story Highlights
Something that is often overlooked, but also very important, is the story highlight section on instagram. One of the goals of the club Is to grow in it's membership. I had the idea to post each of the board members on our story and to create a highlight for it so that new members can quickly identify who to reach out to and hopefully we can answer the questions that they may have. Whether they are asking the questions via dm, comments or in person the goal was for the board to be easily recognizable.
